Your vision is our priority.

For almost 30 years, we have been making the world more  beautiful.


Denice Seeger

As a child, I spent countless hours in my Grandmother Juanita’s flower shop in Reedsport, Oregon. I’d sit listening and watching my Grandma and her designers laugh and visit while carefully choosing the perfect flowers and plants to create cherished designs. Delivering those same flowers with my Grandfather brought me so much joy. Those afternoons with my Grandparents inspired my lifelong passion for bringing beauty into the world, wherever possible. 

I founded my company, Distinctive Designs by Denice, in 1996 after studying floral design at Mount Hood Community College and completing my bachelors degree in Business Administration at Southern Oregon University. Over time, I learned so much about not only the art and craft of flower design, but also the business of helping people bring their dreams to life. I honed my skills to become a special events designer, because it became important for me to do more than floral design – I wanted to know how to bring all the elements of a special event together, and totally delight my clients.

“It makes me so happy to see the spark of  joy in someone’s eyes as their perfect day unfolds – and knowing I played an instrumental part in that.”

I love to immerse myself in the artistry and natural beauty of my work. My greatest success as a small business owner is my ability to work one-on-one and establish heartfelt relationships with every one of my clients – it’s so exciting to get to know them, understand what they want, and help bring their vision into focus, so that together we can make it real…and have FUN doing it.


Blythe Janssen

Like Denice’s grandmother, my mother was an early influence in my creative career. She has been in the event industry since 1988, and from a young age I was her helper and apprentice. I loved the excitement of watching her bring all the pieces of an event together. I learned what makes people happy, and how to create beautiful memories for them.

I started working full-time in event design and production in 2006. My areas of specialty include event coordination, catering, staff management, administration and finance, and more. One of the things I love most about the floral side of events is how it combines decor, style, and organization all into one job.

I get such a sense of satisfaction working with Denice on behalf of our clients. Our approach is unique in our industry – we listen and learn from our clients as they describe what they want. We truly see and hear them, and we make it our job to deliver the best experience possible.

“When we put the bride’s bouquet in her hands on the day of her wedding, I can see in her face that we’ve made her dreams come true.”


Let's get to know each other!

Award Winning

Floral Design



From weddings and events to community outreach, helping others is at the core of our business philosophy. Distinctive Designs is a local company with deep roots where it’s planted. As much as possible, we focus on partnering and doing business with vendors, clients and colleagues who take care of and uplift those in need.

“I like to see the faces of the people we’re reaching, and make a   personal connection with them. I know that I want to be  seen and feel   nurtured so I try to help people feel that way too.”

One of the ways we connect with and support people is through teaching. We help our community develop new skills, for example through a wreath making workshop at the holidays, or working with the Salvation Army at their many events.

“I enjoy showing people how to do something they may never have thought of before.Watching them discover a new way to bring their  own kind of beauty into the world is  joyful for everyone involved.”



Our community workshops have been such a huge success, we decided to create seasonal workshops for everyone to attend. There will be four in-person Workshops each year – Spring, Summer, Fall and Winter – and a monthly online Workshop. Don’t miss your chance to join in the fun.

In-Person Workshops

Our upcoming Winter Workshop is scheduled for

May 7th, 2024 at 6:30pm
in person TBD

Online Workshops

Our monthly online Workshop will be held

May 8th, 2024 at 5:30pm


You’ll roll up your sleeves and learn about floral design as you create your own masterpiece. This is a chance to work one-on-one with Denice and her team, and meet people in our community who share your love of beauty. We hope to see you there.